RSS stands for Really Simple Syndication, also known as Rich Site Summary, with extensions, .rss, .xml, etc. It was created in the year 1996. It is a kind of format (mostly XML) to market data entries in a web, like blog entries, advertisements, discussions in a discussion forum, etc. Any RSS tracking document is called as a feed or a channel. It will contain the full data as a summary, the author's name and date of publication. This RSS feed is mainly subscribed by users to get timely updates from the site. Web developers, owners, and managers are all starting to see the benefits of using RSS feeds as a way to market their sites. While there are still a lot of users who are unfamiliar with the process of using RSS feeders themselves, there is a large audience out there of people who are hooked to their reader for daily updates from their favorite blogs and news sites.

RSS feeds are great in the sense that they do not require any censorship on the publisher's part. While you may need to be careful with what you say in newsletters and other direct forms of communication with your site users, you do not have to do anything of the kind with an RSS feed. Originally RSS was developed to quickly distribute news media across the web, and since then other content publishers, bloggers, and marketers have come to realize the power of using RSS feeds to generate traffic, and as a way to develop loyal visitors.

The main purpose for RSS is instant information, and this is the best way to frame your thinking on how to use it to build Internet traffic. Once you understand how to effectively use RSS, you will know that this will give you a competitive edge when it comes to building website traffic. If you're trying to drive traffic to your blog or website, an RSS Feed can create Backlinks, which in turn create Link-Juice for your site, which helps your website rank higher in the search engines, it's that simple. A URL / hyperlink (typically in an article) that points to your blog, website, or capture page, etc., is known as a Backlink.

For web creators and bloggers, RSS feed is an efficient way for you to improve the standard of you web and also the traffic to your web. All you have to do is to submit an RSS feed to an RSS feed directory which would automatically enhance your web features with the feed. It's great to use Yahoo or any other major search engine for your RSS submission since their RSS directory is usually easy to use, helpful, well-organized, fast, and intuitive. Up until now, thousands of the most famous and well-known websites and blogs have been categorized by them with RSS feeds.

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